The mindset determines the world you can see. The theory is versatile for a luxury watch brand, so further sight and clear positioning determines what products the brand produces. A wristwatch is a small-size precise accessory, it’s just a mechanical item telling time if the brand has unclear positioning. Watch brands focuses on research and development of new timepieces in order to make in-house watches distinctive from others. From luxury leather ware to fine watchmaking, Hermes persists in high quality, simple but classic style. Hermes seldom produces timepieces with technological sense as if no one will need a studded Hermes Birkin Bag except Lady Gaga.
A lot of matter in the world have no absolute. In 2011, Hermes Arceau Le Temps Suspendu featuring classic stirrup-inspired lugs was fitted with Le Temps Suspendu on basis of ETA2894 by Jean Marc Wiederrecht, an exclusive watchmaker. On pressing the pusher-button, central hour and minute hands fly back to 12 O’clock. Press it again, and the two hands will return to the right time. It’s amazing, like a sand clock in the fairy tale. It seemed that Hermes didn’t take time seriously. “Inch of time is money” tells all people to value limited time. In Hermes’s view, time is just a playmate, a friend. It’s a good innovation, but in fact, watches by Hermes are supplied with non in-house movement. Luc Perramond, CEO of Hermes Watches spoke his mind, “If we want to get achievement in the fine watchmaking field, to develop in-house movement is an inevitable road.” For 2006, Hermes became a shareholder of Vaucher Manufacture Fleurier S.A. After 6-year development, in-house movements, calibre H1837 and calibre H1912, were launched successfully, applying to Hermes Dressage and the Arceau.
It’s well known that ETA 2892 is the most stable, the most accurate and the most reliable movement except for movements by Rolex. Many movements are modified on basis of it. In essence, H1837 is finished according to ETA 2892, both in 25.6mm. They both have 28,800 vibration frequency and quick change date. H1837 with two barrels is thicker than ETA 2892. Functions concerned, the number of components and jewels is larger than it. Finally, 3.9mm-thick H1837 extends to 50-hour power reserve. H1912 can be regarded as a smaller version of H1837 for Hermes Arceau ladies’ watches in 34mm. Rotors and baseplates of both are decorated with H-shaped grain. It proves that they come from Hermes. Totally, they are stable and reliable.
Most people consider watches by Hermes as fashion watches, so Hermes has a long road to the higher places of fine watchmaking field. Especially, Hermes should focus on in-house movements.